We crafted this visual identity for a virtual accounting firm. Our first step was to work through our naming process to identify a solid option to help their organization accomplish goals and easily communicate to their market. Because one of the organizational values was centered around helping their clients tell better stories through proficient operations, we came up with the name "Parable".
The visual identity uses abstracted charts and graphs as illustration elements to push forward the notion of progress and organizational health.
Naming
Brand Development
Web Design
Graphic Design
Parable (Formerly Xcellerate Business Solutions)
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