We crafted this campaign visual identity kit for our friends at United Way to help them fight for the education 🎓, financial stability 💵, health 🏥, and basic needs 🍞 of every person in their community. We aimed to create a narrative around what it means to be “United For You” 🤝, advancing the common good in our community. This vision drove the creative direction of United For You, leading us to design elements that represent a coming together, a combining of arms 💪. Paired with a bold and engaging on-brand color palette 🎨, the overall brand approach brings fresh energy ✨ to communicate a message that truly matters and makes a real-world impact on the daily lives of the Greater Baytown area 🌍.