Prepared for Saints Church

A brand for what Saints is becoming.

You’re being sent out with a name, a vision and a community of your own. Here’s how we’d help the look and the story arrive together.

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At a glance

Proposal

Brand work for churches like Church of Whitestone, The Ark Church and The District Church

Dec 6 | Unveil: the full brand evolution Mar 7 | Public church launch {credits} | Credits for a Brand Evolution {price} | Where a Brand Evolution starts Your suggested plan | {service} | {credits} credits

Branding Evolution

A discovery-led process for bringing an existing brand forward — preserving what's sacred while evolving the visual identity with clarity and intentionality.

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What we heard

Sent out to build something of your own.

Thirteen years as a campus. Now Saints Church, with its own name and its own vision for this community. This is how we heard it. Tell us what we missed.

You’re being sent out. | After 13 years as a campus, Saints Church becomes its own church. The name is set. | Your vision and values are about 90% there. You have a logo you like. | And a worship pastor with a creative eye. Same statements of faith, new spin. | A vision for this house and this community. Website and a full rebrand are still open. | They wait on conversations still in progress. Everything else still has to be built. | Systems, growth tracks and the look that holds them together.
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Tell us what we missed
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From our work

The Ark Church.

The name stayed. The brand grew up around it.

Two years in, a new building, a kids brand and a growth track brand had outgrown the first identity. We kept the name and rebuilt the mark to lead the house.

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Read the Ark story
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Who we are

A look at our work, and the people behind it.

Before the plan, a quick look at how we work. Press play on the Yellowbox reel.

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Watch the Yellowbox reel
Our recommendation

Keep what’s sacred. Evolve the rest.

A Brand Evolution starts from what you already love, your mark. We clean it up if it needs it, then build the type, color and patterns around it so every piece feels like Saints.

It’s more collaborative than starting from zero, and priced below a full rebrand for that reason. Your worship pastor is invited into the creative process from the start.

Where the whole package starts. Credits are $100 each. No long-term commitment required.

A discovery journey. | Interactive, built to find what’s sacred and what isn’t. Two mood boards, then two full directions. | Pick one, or mix them. Your mark, refined. | With a full visual identity built around it. A brand style guide. | Digital and PDF. Stationery for you and your team. | Letterhead, envelopes and business cards. A basic social layout template. | Every file, ready to go. | Print and screen, vector, SVG, PNG and JPEG. A digital Brand Hub, included. | Colors, fonts and files in one place.

Branding Evolution

A discovery-led process for bringing an existing brand forward — preserving what's sacred while evolving the visual identity with clarity and intentionality.

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Request this plan
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Choose the right level

Two paths for your brand. Three levels for every ministry.

Your main brand comes first. Then each ministry gets as much of its own identity as it needs. Credits are $100 each, and every number below comes from our Services library.

path | brand-evolution | Our recommendation for Saints | Research and discovery; Two evolved directions, you choose the path; Primary logo evolution and wordmark refinement; A visual identity system; A brand style guide; Packaged brand files; Stationery and a social media design kit | You keep what is sacred and build around it. Best when you have a mark you love and it needs room to grow. | lb:the-district-church,the-ark-church,trinity-church path | brand-primary | | Primary wordmark and logo, built from scratch; Two complete brand directions, with several rounds of revision; A visual identity system; A brand style guide; Packaged brand files; Stationery and a social media design kit | A fresh start. Best when evolution is not enough and the work ahead calls for something new. | lb:church-of-whitestone,resonate-church node | Kids | Children's ministry node | Growth track | Next-steps class node | Your next ministry | Youth, groups, music tier | sub-alignment | Alignment | Logo: One icon concept adapted from your primary brand, adjusted to accommodate use ~ One concept; Own colors and type: Yes, its own colors and type ~ Its own; Design elements: Yes, crafted textures, patterns and details; Characters and illustration: Basic ~ Basic | lb:kids-in-motion tier | sub-standard | Standard | Logo: Two new logo concepts to choose from ~ Two concepts; Own colors and type: Yes, its own system ~ Its own system; Design elements: Yes, crafted textures, patterns and details; Characters and illustration: Yes, for a kids brand: a basic character and kids elements ~ Basic | lb:district-kids,district-youth,district-college,trinity-kids,whitestone-youth | Recommended for launches | 35 tier | sub-extended | Extended | Logo: Two new logo concepts to choose from ~ Two concepts; Own colors and type: Yes, its own system ~ Its own system; Design elements: Yes, crafted textures, patterns and details; Characters and illustration: Yes, a full spread of custom characters plus extended illustration support, with more design time in the budget ~ Full spread | lb:calgary-life-church,district-church-music,uplift-202

Branding Evolution

A discovery-led process for bringing an existing brand forward — preserving what's sacred while evolving the visual identity with clarity and intentionality.

Primary Organization Branding

A complete foundational brand build — identity system, visual language, and brand guide designed to support long-term growth and remain relevant well beyond launch.

Sub-Brand Alignment

An abbreviated approach to sub-brand development that leans on an established parent brand, delivering custom visual alignment without starting from scratch.

Standard Sub-Program Branding

A full sub-brand identity with its own logo, visual system, and style guide — distinct enough to stand on its own, cohesive enough to live under the parent brand.

Extended Sub-Program Branding

A complete sub-brand system with expanded deliverables including custom illustration — giving programs and initiatives the visual depth and longevity of a standalone brand.

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See it done.

Trinity Church, Dallas. | An evolution, not a rebuild. The logo its congregation held as sacred stayed exactly as it was. We refined everything around it: cleaner lockups, a more handcrafted icon, a color system and usage guidelines for every campus. | | Brand evolution The Well Community Church. | Keep the well. Ten years in, The Well serves every age and background, and its brand had to resonate wider. The original mark, bricks forming a well, stayed; the identity and website were built around it. | | Brand evolution The Ark Church. | Keep the name. Rebuild the mark to lead the house. Two years after launch, The Ark had a new building, a kids brand and a Growth Track brand, and a main identity that no longer led them. We kept the name, rebuilt the mark, and carried it onto signage, a billboard and a new website. | | Brand evolution
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How it works

Five steps, and you’re in every one.

Our clock starts the day your discovery comes back, because the creative can’t begin without it. Most teams turn it around the same week.

Discovery | An interactive questionnaire that works on a phone. Add anyone who should weigh in now. | | Next up Mood boards | Two curated boards, so you react before anything is designed. Two directions | Two fully baked brand presentations. Choose one, or take the best of both. Refine and finish | We revise with you, then deliver every file and your style guide. Your Brand Hub | Colors, fonts, vector files and sub-brands, open to your team anywhere.
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Your dates

Dec 6 and Mar 7.

The full Brand Evolution is unveiled to your Dream Team at the Christmas party on Dec 6, and the church launches to the community on March 7. That only holds if we start right away.

01 · Start | Day one. Discovery comes back. The project clock starts here. 02 · Dec 6 | Full evolution. The Dream Team party. The finished brand shown to your people: name, logo, look, style guide, stationery, social template and every file. 03 · Dec 7 to Mar 6 | Pre-launch awareness. Getting the community ready. A strategy and a page for first-time guests, then mail, signs, invitations and ads, so people know your name before launch Sunday. 04 · Mar 7 | Launch. Saints Church opens. The full brand in use, in the community. 05 · After Mar 7 | Creative team support. Your creative team after launch. Easter, your first series and your social, with the same people who built your brand.
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Your plan, step by step.

Start with the brand, then add each step when it fits your season. Every piece is priced from our library, and credits are $100 each. Under each step you can see where it showed up in launches like yours.

Step 1 is active now. The other steps activate if you like how it goes.

Totals count the suggested pieces only; the extra options and monthly social are added on top.

1 | The brand | Dec 6 | | Your Brand Evolution, finished and shown to your Dream Team: name, logo, look, style guide, stationery, social template, Brand Hub and every file. | brand-evolution:1 | design-invite:1:Invite Card, each; video-bumper-short:1:Short Bumper, up to 30s (an unveil film); design-screen-package:1:Screen Package | Church of Whitestone -- Launched with its identity, next-steps and kids brands, and service screens ready from day one. // A fall campus launch -- Started with brand guidelines, a brand hub and a launch shirt direction, so the new campus read as part of the family. 2 | Foundations | After Dec 6 to January | Pre-launch awareness | The pieces that make the launch easy to plan: a strategy with an audience map, a page for first-time guests, and the first announcements. | campaign-strategy:1:Campaign Strategy (direction, messaging, audience map); web-landing-framework:1:Plan Your Visit page, Landing Page (Framework) | sub-alignment:1:Kids brand: Sub-Brand Alignment; sub-standard:1:Kids brand: Standard Sub-Program Branding; sub-extended:1:Kids brand: Extended Sub-Program Branding; web-microsite:1:Website: Microsite (3 to 5 pages); web-medium:1:Website: Medium Content Site; web-large:1:Website: Large Format Site; video-brand-essence:1:Brand Essence Video (vision or story film); comms-email-template:1:Email Template; design-announcement-slides:1:Announcement Slides; design-web-social:1:Web & Social Graphics, each | Church of Whitestone -- One site for the church, its next-steps ministry and its kids ministry, with a vision film before launch. // A church launching this winter -- Strategy with an audience map and a Plan Your Visit page came before the launch run-up. // A fall campus launch -- Social announcement graphics and an email template went out first, ahead of the mail. 3 | Launch run-up | January to Mar 7 | Pre-launch awareness | Mail, signs and invitations into the weeks people are most likely to visit, with one big moment instead of back-to-back waves. | design-mailer-full:1:Full-Page Mailer (one drop, 10 to 14 days before); design-door-hanger:1; design-yard-sign:1; design-invite:3:Invite Card, three of them; video-bumper-short:1:Short Bumper, your launch spot; design-screen-package:1; ads-setup:1:Ads Setup (once) | env-billboard:1:Billboard; design-mailer-mid:1:Mid-Size Mailer (6 by 11); design-mailer-half:1:Half-Page Mailer; env-wayfinding:1:Wayfinding sign, each; design-banner:1:Banner; ads-guide:1:Ads Guide, per month; video-bumper-long:1:Full Bumper, up to 60s; merch-shirt-simple:1:Launch shirt, simple; merch-shirt-advanced:1:Launch shirt, advanced; merch-line-concept:1:Merch Line Concept; design-connection-card:1:Connection Card | A church launching this winter -- One full-page mailer drop, invite cards from December, door hangers, a yard sign, a 30-second video that doubles as the ad, a guest guide and ads setup. // A fall campus launch -- A mailer, invite cards, yard signs, a billboard and a door hanger in the weeks before launch Sunday. // Church of Whitestone -- Launch collateral for signage, social and print, plus a launch announcement spot. 4 | Launch Sunday and Easter | Mar 7 and Mar 28 | | Launch Sunday, then Easter three weeks later: the second reason for a first-time guest to come back. | design-invite:2:Invite Card, two of them; design-mailer-half:1:Easter mailer, Half-Page | comms-social-content-only:1:Social Content & Creative Only, per month; comms-social-full:1:Social Media Management, per month; design-mailer-full:1:Full-Page Mailer, for Easter; capture-halfday-standalone:1:Content Capture, Half Day; video-bumper-long:1:Full Bumper, up to 60s | A church launching this winter -- A second mail drop at Easter to the same map, sized by the launch numbers, and social content through the season. // A fall campus launch -- A six-week social kit and a merch line carried the launch season through November. 5 | Creative team support | After Mar 28 | By the month | Your creative team after launch: the people who built your brand keep your series, social and Sunday pushes looking like one church. | | comms-social-full:1:Social Media Management, per month; comms-social-content-only:1:Social Content & Creative Only, per month; concept-standard:1:Concept, Standard, per series; design-screen-package:1:Screen Package, per series; design-web-social:1:Web & Social Graphics, each; ads-guide:1:Ads Guide, per month; capture-halfday-standalone:1:Content Capture, Half Day | A church launching this winter -- A season planned Sunday by Sunday: each series gets its own art and a screen set, posts go out three times a week, and the launch, Easter and the family Sundays each get a push. // A fall campus launch -- A six-week social kit and a merch line carried the launch season.

Branding Evolution

A discovery-led process for bringing an existing brand forward — preserving what's sacred while evolving the visual identity with clarity and intentionality.

Invite Card

A thoughtfully designed invitation piece built to drive action — clear, on-brand, and sized for real-world use.

Short Bumper (up to 30s)

Animated bumper up to 30 seconds — branded to the concept mark and ready for stage or social.

Screen Package

On-brand digital screen graphics designed for live environments — built within your visual system for consistent, cohesive display.

Campaign Strategy

A focused strategic engagement that defines the direction, naming, messaging framework, and launch architecture of a campaign — including the audience map of mail routes and the matching digital zone — the planning phase that makes every creative execution that follows more intentional and cohesive.

Landing Page (Framework)

A strategically structured landing page built in Webflow for campaigns, launches, or traffic destinations — clear content flow, mobile-first, and ready to convert.

Sub-Brand Alignment

An abbreviated approach to sub-brand development that leans on an established parent brand, delivering custom visual alignment without starting from scratch.

Standard Sub-Program Branding

A full sub-brand identity with its own logo, visual system, and style guide — distinct enough to stand on its own, cohesive enough to live under the parent brand.

Extended Sub-Program Branding

A complete sub-brand system with expanded deliverables including custom illustration — giving programs and initiatives the visual depth and longevity of a standalone brand.

Microsite (3–5 pages)

A focused 3–5 page digital experience built for a specific initiative, program, or sub-brand — cohesive, intentional, and designed to do one thing well.

Medium Content Site

A fully custom Webflow website for organizations with growing content needs — designed to scale, easy to manage, and built to represent your brand at every touchpoint.

Large Format Site

A comprehensive Webflow build for organizations with complex content structures, multiple audiences, or significant scale — custom in every dimension and built for the long haul.

Brand Essence Video

A narrative-first film that communicates who you are, why you exist, and what you stand for — crafted to resonate well beyond the screen.

Email Template

One branded, reusable announcement or newsletter template built in your email platform.

Announcement Slides

Up to three announcement or walk-in slides in an existing series look.

Full-Page Mailer

A full-page mailer with room to tell a more complete story — designed to communicate with depth, purpose, and visual cohesion across every printed inch.

Door Hanger

A direct, attention-grabbing door hanger built for community outreach and local campaigns — on-brand and designed to make an impression on contact.

Yard Sign

A bold, readable yard sign designed to be seen from the street — your name, your message and one clear next step.

Ads Setup

One-time setup of your own Meta and Google ad accounts: tracking, audiences and partner access for our team. You own the accounts and pay the platforms directly; we never mark up ad spend.

Billboard

One billboard face built to the vendor's spec.

Half-Page Mailer

A focused, well-crafted half-page mailer designed to communicate a single clear message — effective for campaigns, announcements, and community outreach.

Wayfinding / Directional Sign

One directional sign: 1 credit standard, 2 for a large or building sign.

Ads Guide (per month)

Your team runs the ads. Each month we plan the flight, set the targeting steps, write your search ads and review results with you. Ad designs are priced separately, 1 credit each.

Full Bumper (up to 60s)

Animated bumper up to 60 seconds — branded to the concept mark, with more room to tell the story.

Simple Shirt or Hoodie

A clean, wearable shirt or hoodie designed to represent your brand well — straightforward execution that holds up on and off campus.

Advanced Shirt / Hoodie / Wearable

A wearable piece with elevated print complexity and design — built for organizations that want their apparel to make a statement, not just fill a wardrobe.

Connection Card

A clear, well-designed connection card that lowers the barrier to engagement — built to work hard in lobbies, events, and campaigns.

Social Content & Creative Only (per month)

Monthly social content creation and design without full management — built for organizations with an internal team that needs strong creative output to work with.

Social Media Management (per month)

Full monthly social media management — strategy, creative direction, design, copywriting, and execution — handled as an extension of your team so you can stay focused on the work. Includes 20 posts a month, with up to 4 reel cuts.

Content Capture — Half Day (Standalone)

A focused half-day on-site capture session for one-time or occasional content needs — professional production in a condensed, agile format. Travel costs not included where applicable.

Standard Concept

Two fully developed creative directions for sermon series, campaigns, or events — meaningful exploration that gives your team real options before moving into execution.

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Add to your plan

What most new churches need next.

Add only what fits. Each piece is priced on its own, and credits are $100 each.

Kids sub-brand alignment. | A sub-brand that lives under Saints. Alignment, Standard or Extended, depending on how far it needs to travel. | lb:ark-kids,fpc-kids | Kids brand | sub-alignment:Alignment,sub-standard:Standard,sub-extended:Extended Campaign Strategy. | Direction, messaging and a launch plan, with an audience map of mail routes and a matching digital zone. | [Example link] | Launch strategy | campaign-strategy Mailer design. | Half page, mid-size or full page, built to mailing specs. | [Example link] | Mailer | design-mailer-half Motion Graphics Pack. | Branded titles, overlays and transitions that carry your identity across video and digital. | [Example link] | Motion | video-motion-graphics Directional signs. | One credit per standard sign, two for a large or building sign. | [Example link] | Wayfinding | wayfinding Fundraising toolkit | A deck model and leave-behinds for giving conversations, plus our full library of examples. | | Included | [Budget threshold: Kevin to state]

Sub-Brand Alignment

An abbreviated approach to sub-brand development that leans on an established parent brand, delivering custom visual alignment without starting from scratch.

Campaign Strategy

A focused strategic engagement that defines the direction, naming, messaging framework, and launch architecture of a campaign — including the audience map of mail routes and the matching digital zone — the planning phase that makes every creative execution that follows more intentional and cohesive.

Half-Page Mailer

A focused, well-crafted half-page mailer designed to communicate a single clear message — effective for campaigns, announcements, and community outreach.

Motion Graphics Pack

A flexible system of branded motion elements — titles, overlays, and transitions — designed to extend your visual identity across video and digital content.

Wayfinding / Directional Sign

One directional sign: 1 credit standard, 2 for a large or building sign.

Standard Sub-Program Branding

A full sub-brand identity with its own logo, visual system, and style guide — distinct enough to stand on its own, cohesive enough to live under the parent brand.

Extended Sub-Program Branding

A complete sub-brand system with expanded deliverables including custom illustration — giving programs and initiatives the visual depth and longevity of a standalone brand.

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Keep exploring

More of our work, and a few things to use.

Every story here is real work for a real church or nonprofit. The resources are free to use while you build.

United Way Brand Foundations. | A brand that is inherited, not invented, kept working at the local level, campaign after campaign. | | Case study Design Trends 2026. | The creative movements shaping the year ahead, and how to use them with intention. | https://yellowbox.co/resources/design-trends-2026 | Resource Ready-made concepts you can use today. | | https://yellowbox.co/ybx-market | YBX Market
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Browse all our work
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The people

The people behind the work. And their sidekicks.

A full in-house team (designers, strategists, videographers, web builders, and account managers) all under one roof and one relationship.

Biscuit | Head of Paw-ject Management Boris | Head of Security Kia | Chief Barketing Officer Marley | Emotional Support Executive Taro | Director of Passive Supervision
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Kevin

Kevin

Director

Marce

Marce

Operations Director

Pepe

Pepe

Creative Director

Roberto

Roberto

Design Project Manager

Paulina

Paulina

Senior Designer

Adrian

Adrian

Senior Designer

Kary

Kary

Designer

Jazz

Jazz

Designer

Korcho

Korcho

Designer

Sabrina

Sabrina

Junior Designer

Waldyr

Waldyr

Junior Designer

Richi

Richi

Lead Developer

David

David

Lead UI/UX

Alice

Alice

UI/UX Designer

Gisela

Gisela

Developer

Jacob

Jacob

Website Support & Developer

Ava

Ava

Digital Producer

Isabel

Isabel

Motion Graphics

Sofi

Sofi

Video Producer

Alex

Alex

Video

Biscuit

Biscuit

Head of Paw-ject Management

Kevin

Boris

Boris

Head of Security

Marce

Kia

Kia

Chief Barketing Officer

Marce

Marley

Marley

Emotional Support Executive

Marce

Taro

Taro

Director of Passive Supervision

Pepe

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Let’s build Saints together.

Reply with your picks, or grab a time and we’ll talk it through.

Message YBX |
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Schedule a Meeting
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Your first steps

Seven short questions.

Need video soon? Answer the first four and send. The rest is optional, and you can come back to any answer.

Request this plan

Send us your picks

Tell us who you are and anything you want us to know. We’ll reply within one business day.

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