Magazine Railbcoc-lentLent, 2024 and 2026Lent and Easter campaignsBirmingham, AlabamaA quiet Lent, on a brand only months old.In 2024 the colors stayed muted, and in 2026 the art turned to torn-paper collage.The Way of Love banner went to print with the Holy Week line added.Poster, email template, two banners, landing pageLent 2026 page, banner, and feedWritten synopses of both seasonsbaptist-church-of-the-covenantBaptist Church of the Covenantcampaign,creative-team1ChurchDraft

challenge1bcoc-lentThe challengeMuted, and about grace

The Grace of Lent was the first season the church brought us after the rebrand. The request asked for something to "match our new brand - muted colors, nothing flashy." Partway through, the church swapped the subtitle to Opening Our Eyes to God's Everyday Mercy.

spread-grid2bcoc-lentLent 2024The Grace of Lenthttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aba4a94af6a58a6d1dfbe72_bcoc-tgl-ig-w1600.jpg | "Opening Our Eyes to God's Everyday Mercy" — tall, for Instagram stories https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6ab1c3e16a50dd0e5cd569df_bcoc-tgl-poster-w1600.jpg | "The Grace of Lent" — 24 by 36 inches, every service through Easter https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6ab1c3e23994791a83b0bc86_bcoc-tgl-screen-w1600.jpg | "Bread for the World, Grace for All" — the first subtitle, before the church changed it https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aba4a9643869904cc90ce72_bcoc-tgl-email-board-w1600.jpg | Lent email template, top to bottom in three columns https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6ab1c3e0d68b0566eedc465e_bcoc-tgl-banner-w1600.jpg | "The Season of Lent" — an evergreen eight-by-three-foot banner, added that fall

Line-drawn leaves on cream and a burgundy title. An evergreen Season of Lent banner followed that fall.

differentiator3bcoc-lentThe callGentle

For 2026 the church named the season The Way of Love, gave it the line Following Jesus in a World Longing for Good News, and asked for "a mix of conceptual & collage. Gentle is an adjective that comes to mind." We built it as torn-paper collage: a field, a sheep, and a low orange sun under a pale sky.

exhibit-run4bcoc-lentLent and Easter 2026The Way of Lovehttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aba4a964065437800bcdca1_bcoc-twl-banner-street-w1600.jpg | "Easter Sunday April 5, 9:00 AM" — the eight-by-three banner, Holy Week line included https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aba4a9743869904cc90ceb7_bcoc-twl-laptop-w1600.jpg | Sunrise and title across a laptop screen https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aba4a99829a8b0127293c96_bcoc-twl-phone-w1600.jpg | Phone-sized, the sheep under the sun https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aba4a9914256f7ae20cdf83_bcoc-twl-s2-w1600.jpg | "Following Jesus in a World Longing for Good News" — four by five, for the feed https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aba4a9914256f7ae20cdf98_bcoc-twl-fc-w1600.jpg | Sun behind the ridge, cropped for the Facebook cover

Sunday worship, Easter morning, and, at the church's request, Holy Week services.

site-zoom5bcoc-lentLent 2026, onlineAsh Wednesday to Easterhttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aba4a998531e9b80a1a4866_bcoc-twl-web-hero-w1600.jpg | "The Way of Love" — top of the Lent 2026 page https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aba4a9ab7409a262604ec21_bcoc-twl-web-schedule-w1600.jpg | "Love That Knows Us by Name" — Ash Wednesday, first on the worship list

Each service gets one of John's love stories, from Ash Wednesday to Easter Sunday.

visit-site6bcoc-lenthttps://www.baptistchurchofthecovenant.org/lent-2026Live pageThe church's Lent 2026 page

deliverables7bcoc-lentWhat shipped

The Grace of Lent, 2024: concept, 24-by-36 poster, web and social graphics, and an email template.

An evergreen Season of Lent banner, eight by three feet, added in fall 2024.

The Way of Love, Lent and Easter 2026: concept, landing page, banner, and web and social graphics.

credits8bcoc-lentClient: Baptist Church of the Covenant Campaign: The Grace of Lent (2024) · The Way of Love (2026) Design: Paulina PM: Roberto Operations Director: Marce Services: Creative Team

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Athletes & Assets Times Square billboard

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A Gym For Everybody billboard mockup, celebrate-strength creative on an exterior wall

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Michael Jr. billboard creative, Finding Clarity While Laughing

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For the One campaign creative — billboard and messaging layout

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Church of Whitestone Here Comes The Church campaign concept key art

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United For You 2024 campaign poster with gradient orb graphics

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Whitestone Youth billboard, Shape Your Destiny

WYTH God all things are possible, on the tee

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District Church Music corner mural in Washington, D.C.: The Next Chapter Begins

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Before Easter, on the Covenant brand.

Creative Team

Lent, 2024 and 2026

Baptist Church of the Covenant in Birmingham, Alabama, asked us for The Grace of Lent in 2024 and The Way of Love in 2026, which carried Lent through to Easter morning.

Let’s get outta here