Magazine Railthe-well-community-churchThe Well Community ChurchBrand + webArgyle, TXTen years in, The Well serves every age and background. Its brand had to resonate wider.Keep the well. The original mark, bricks forming a well, stayed: thirsty souls restored.Brand evolution and a Webflow site, built around the original mark.Brand evolution, website redesign (Webflow)thewellargyle.comA decade of history in Argyle and the original wellhttps://www.thewellargyle.comChurch

text1the-well-community-church

With considerable creative freedom, we chose to honor the original logo, which depicted bricks forming a well. This design connects to scriptural references about "thirsty souls restored."

image-pair2the-well-community-churchhttps://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa936eef3df228226661901_6aa93339f470662c3cff1899_68c1b5fdbc0141f1712ea380_YBX_WCS_TheWell_3SectionImage1_3000-w1600.jpeg

image-pair3the-well-community-churchhttps://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa936eef3df228226661918_6aa933391e23e6a516935fa4_68c1b5ffbc0141f1712ea445_YBX_WCS_TheWell_4GridImage1_1400x20-w1600.jpeg https://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa936eef3df228226661944_6aa9333aadf0348e2854f18d_68c1b60591bba6c5d4f815ec_YBX_WCS_TheWell_5GridImage2_1400x20-w1600.jpeg

image-pair4the-well-community-churchhttps://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa936eef3df2282266618f8_6aa933390d9ff5d1cdc059c5_68c1b60bbc0141f1712eb3cb_YBX_WCS_TheWell_6SectionImage2_3000-w1600.jpeg

image-pair5the-well-community-churchhttps://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa936eef3df228226661925_6aa9333badb2eb5f4b44c4fc_68c1b60c5341824aa97303a0_YBX_WCS_TheWell_7GridImage3_1400x20-w1600.jpeg https://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa936eef3df2282266618fe_6aa9333bf470662c3cff1a2b_68c1b610691efe50d04efb94_YBX_WCS_TheWell_8GridImage4_1400x20-w1600.jpeg

image-pair6the-well-community-churchhttps://cdn.prod.website-files.com/66f4ab8e4e03d49cd86b20c2/6aa936eef3df228226661935_6aa933393127d531614f3382_68c1b612a78389e337f74e3b_YBX_WCS_TheWell_9SectionImage3_3000-w1600.jpeg

site-zoom7the-well-community-churchThe sitethewellargyle.comhttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6acd7d2535f07bebf352649f_well-site-home-w1600.jpg | "Thirsty souls restored" — homepage, live at thewellargyle.com https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6acd8343358ac52b5ab671e0_well-site-im-new-w1600.jpg | "Welcome to The Well!" — I'm New, live at thewellargyle.com https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6acd7d2535f07bebf35264c5_well-site-next-steps-w1600.jpg | "Take your next step with us" — Next Steps, live at thewellargyle.com https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6acd8343e1f1d78dd5cf76fd_well-site-groups-w1600.jpg | "Where community & transformation begin" — Groups, live at thewellargyle.com https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6acd7d2629562cceb027d0ec_well-site-what-we-believe-w1600.jpg | "What we believe" — What We Believe, live at thewellargyle.com

Built on Webflow and handed over: their team edits it day to day. We host it, and our team takes the bigger changes.

visit-site8the-well-community-churchhttps://www.thewellargyle.com/See it livethewellargyle.com

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Athletes & Assets Times Square billboard

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A Gym For Everybody billboard mockup, celebrate-strength creative on an exterior wall

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Michael Jr. billboard creative, Finding Clarity While Laughing

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One West Broadway kitchen reveal from the launch film

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Title card: one day, three camera systems, ten story threads, with a diagram of three cameras feeding one editor

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"Declare the gospel with people everywhere." in ZOE International's navy and yellow

"No child should be bought or sold" — a ZOE Rescue Walk post

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For the One campaign creative — billboard and messaging layout

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Church of Whitestone Here Comes The Church campaign concept key art

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United For You 2024 campaign poster with gradient orb graphics

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Whitestone Youth billboard, Shape Your Destiny

WYTH God all things are possible, on the tee

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resonate-youthResonate YouthSub-brandNewaygo, Michiganresonate-church3branded-houseStudent ministry sits in a hard spot. Too polished and it reads corporate. Too loose and it disappears into every youth group chasing the same look.ChurchMagazine Rail Resonate Youth brand

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District Church Music corner mural in Washington, D.C.: The Next Chapter Begins

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multiplyMultiplyGenerosity campaignWashington, D.C.the-district-church5campaignA two-year generosity campaign that needed a name, a look, and a guidebook before the first Sunday.ChurchMagazine Rail

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We had the opportunity to work with The Well Community Church in Argyle TX, revitalizing their creative identity.

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Brand Strategy

Web & Digital

The Well Community Church

The Well Community Church, a decade-old institution, serves a diverse congregation spanning various ages and backgrounds. Our goal was to revitalize their brand, enabling it to resonate with a broader audience.

Let’s get outta here