the-abode-churchThe Abode ChurchChurch plantHorizon West, Orlando0branded-house, launchA church with no name, no identity, and no gathering to point to yet.ChurchMagazine Rail
one-churchOne ChurchMerger launchLansing, Michigan0launchTrinity Church and City Life Church were merging and didn’t have a name for it yet.ChurchMagazine Rail
the-district-churchThe District ChurchBrand evolutionWashington, D.C.0branded-house, creative-teamEighty nationalities, ten years in, and a brand that couldn't hold what came next.ChurchMagazine Rail
founders-baptist-churchFounders Baptist ChurchChurch brandSpring, Texas0branded-house, creative-teamA church known for faithful preaching, with an identity that hadn't kept up.ChurchMagazine Rail
resonate-churchResonate ChurchRebrandNewaygo, Michigan0branded-houseA small-town church with a big front door and an identity that didn't say so.ChurchMagazine Rail
harvester-church-for-the-oneHarvester Church: For the OneCampaignharvester-church1creative-team, campaignChurch
the-abode-kidsThe Abode KidsSub-brandHorizon West, Orlandothe-abode-church1branded-houseAn adventure for kids that never leaves the house.ChurchMagazine Rail
district-kidsDistrict KidsSub-brandWashington, D.C.the-district-church1branded-houseKids needed a room of their own inside a brand that had just been built.ChurchMagazine Rail
the-pastors-seminaryThe Pastors SeminarySub-brandSpring, Texasfounders-baptist-church1branded-houseA seminary brand with the weight of a school.ChurchMagazine Rail
resonate-kidsResonate KidsSub-brandNewaygo, Michiganresonate-church1branded-houseA kids' brand inside a grown-up one.ChurchMagazine Rail
district-youthDistrict YouthSub-brandWashington, D.C.the-district-church2branded-houseTeenagers needed a room that felt like theirs and still felt like home.ChurchMagazine Rail
heart-of-the-houseHeart of the HouseCampaignNewaygo, Michiganresonate-church2campaignOne thing to hand a new person.ChurchMagazine Rail
district-collegeDistrict CollegeSub-brandWashington, D.C.the-district-church3branded-houseCollege students in the same church, in a room that had to read older than Youth.ChurchMagazine Rail
district-church-musicDistrict Church MusicSub-brandWashington, D.C.the-district-church4branded-houseA music ministry that had to be its own thing and still be The District Church.ChurchMagazine Rail
multiplyMultiplyGenerosity campaignWashington, D.C.the-district-church5campaignA two-year generosity campaign that needed a name, a look, and a guidebook before the first Sunday.ChurchMagazine Rail
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We had the opportunity to work with The Well Community Church in Argyle TX, revitalizing their creative identity.
Brand Strategy
Web & Digital
The Well Community Church
The Well Community Church, a decade-old institution, serves a diverse congregation spanning various ages and backgrounds. Our goal was to revitalize their brand, enabling it to resonate with a broader audience.
With considerable creative freedom, we chose to honor the original logo, which depicted bricks forming a well. This design connects to scriptural references about "thirsty souls restored."
