West Lake Church was asking the church family for $3 million to build on their own eight acres. A campaign that size needed a name people would actually rally behind, not one settled by a handful of opinions in a room. Pastor Cameron Whitley wanted it tested before it was trusted: a real vote, real feedback, language that could carry a board decision through Commitment Sunday and still sound like him.

Rise Up came out of a study of Nehemiah at West Lake—"rise up and build." Before it became a logo, it went to the church's board: eight voters, a live results dashboard, fifty-six ratings, scored on whether it sounded like West Lake and whether it would rally the church family. "Rise Up and Build" won at 8.9 out of 10. Only then did the identity system get built.

Icon, primary lockup, and wordmark—shown here in BlueSky and Cloud, two of the five colorways in the full system (BlueSky, Cloud, MidnightSky, Sunlight, SunsetOrange) built to run from a billboard to a bulletin to a Sunday screen without losing itself.

The cloud motif runs through the giving-side pieces. The giving chart was tested without it, to see if it would separate the chart from the booklet more clearly. It came back—with the West Lake logo added underneath. It stayed.

Billboard, banners, flyer, tote bag, LED screen, and phone mockups—the identity applied across the full reach of a campaign, from the largest surface to the one a church family carries home.

The Campaign Booklet, Giving & Pledge Card, and Giving Chart Card—the pieces built for hands, not screens. A 5.5 × 8.5in booklet carries the letter, journey, vision, and the ask; the giving and pledge cards translate that same system onto something a family fills out and turns in. Architectural renderings of the future building, supplied by the church, anchor the vision section.

A reusable screen kit for the Nehemiah sermon series—lower-thirds, name tag, and still slides the West Lake team could update themselves, week to week, without a new request each time.

Facebook cover and post, Instagram post—the identity carried into the channels where the church family saw the campaign between Sundays.

Identity System—Rise Up wordmark, cloud mark, five-colorway system, brand style guide

Campaign Booklet—5.5 × 8.5in, the letter, the vision, and the ask

Giving & Pledge Card—4 × 6in, perforated, giving chart carried onto the same card

Giving Chart Card—4 × 6in standalone chart, cloud mark carried through

Screens—reusable weekly Nehemiah-series kit: lower-thirds, name tag, still slides