In 2020, West Lake Church ran a campaign called Believe. Now, three years from breaking ground on the same 8 acres, they needed to run another one—without it reading as a rerun. Pastor Cameron Whitley wanted the church family to feel a real beginning: a new name, a new system, and a case for a $3 million goal, carried from a board vote through Commitment Sunday, in language that sounded like him.
Rise Up came out of Cameron's own study of Nehemiah—"rise up and build." Before it became a logo, it went to the church's board: eight voters, a live results dashboard, fifty-six ratings, scored on whether the name felt like West Lake, whether it would rally the church family, and whether it represented where they were headed. "Rise Up and Build" won at 8.9 out of 10. Only then did the identity system get built.
Icon, wordmark, and cloud mark, built to run across five colorways—BlueSky, Cloud, MidnightSky, Sunlight, SunsetOrange—so the same identity reads on a billboard, a bulletin, and a Sunday screen without losing itself.
The cloud motif runs through the giving-side pieces. Cameron tried a version of the giving chart without it, to see if it would separate the chart from the booklet more clearly—then asked for the cloud back, with the West Lake logo added underneath. It stayed.
Billboard, banners, flyer, tote bag, LED screen, and phone mockups—the identity applied across the full reach of a campaign, from the largest surface to the one a church family carries home.
The Campaign Booklet, Giving & Pledge Card, and Giving Chart Card—the pieces built for hands, not screens. Cameron wrote the booklet's letter, journey, vision, and ask directly into the project thread; design followed his words, not the other way around. Architectural renderings of the future building, supplied by the church, anchor the vision section.
A reusable screen kit for the Nehemiah sermon series—lower-thirds, name tag, and still slides the West Lake team could update themselves, week to week, without a new request each time.
Facebook cover and post, Instagram post—the identity carried into the channels where the church family saw the campaign between Sundays.
Identity System—Rise Up wordmark, cloud mark, five-colorway system, brand style guide
Campaign Booklet—5.5 × 8.5in, Cameron's own letter, the vision, and the ask, written directly in the project comments
Giving & Pledge Card—4 × 6in, perforated, giving chart carried onto the same card at Cameron's request
Giving Chart Card—4 × 6in standalone chart, cloud mark carried through after Cameron asked for it back
Screens—reusable weekly Nehemiah-series kit: lower-thirds, name tag, still slides
The Challenge
In 2020, West Lake Church ran a campaign called Believe. Now, three years from breaking ground on the same 8 acres, they needed to run another one—without it reading as a rerun. Pastor Cameron Whitley wanted the church family to feel a real beginning: a new name, a new system, and a case for a $3 million goal, carried from a board vote through Commitment Sunday, in language that sounded like him.
Deliverables
Identity System—Rise Up wordmark, cloud mark, five-colorway system, brand style guide
Campaign Booklet—5.5 × 8.5in, Cameron's own letter, the vision, and the ask, written directly in the project comments
Giving & Pledge Card—4 × 6in, perforated, giving chart carried onto the same card at Cameron's request
Giving Chart Card—4 × 6in standalone chart, cloud mark carried through after Cameron asked for it back
Screens—reusable weekly Nehemiah-series kit: lower-thirds, name tag, still slides
