The Ark launched in Magnolia in 2023 with a serif wordmark and a boat stamp. Two years on it had a new building, a kids brand, a Growth Track brand, and a main identity that no longer led the house. In February 2025 the church came back for three things: the branding evolution, a new website, and signage for the building. One thing was settled before kickoff. The name stays The Ark Church.

The feedback came back in April 2025: “People LOVE direction 1! We are going to definitely move ahead with that one!” Then the edits that made it the brand you see here. The left foot of the A extended so ARK reads at a glance. The Direction 01 palette, which felt too retro, traded for Direction 02's greens, minus the periwinkle and tangerine nobody missed. What shipped is the first mark wearing the second palette, rebuilt as Emerald, Lime, Lemon, Cream and Charcoal.

The new site went live on August 20, 2025. The old Ark Magnolia address points to it now.

The first identity: a serif wordmark, a boat stamp, orange and green, Ivy Presto with Minerva Modern. Clayton picked it in February 2023. “We loved the colors, the fonts, and definitely the LI in the Magnolia logo.”

The August 2023 launch campaign has its own page: both concept rounds, the mailer, the invite card, and the social set. See What Matters Most?

Their first Easter as a church, with a sermon series running alongside it, Miracles: It Can Happen. The church asked for the green look with a lighter cream ground and a cleaner tomb, and it carried the promo screen, the door hanger, and the invite card.

Identity: the stacked THE ARK CHURCH mark and THE ARK short mark, a logo suite in six colorways, a Brand Style Guide.

Collateral: billboard, canopy tent, card and envelope, connect card, giving envelope, info card, pre-service and generic screens, social outlets, email template, a full-page mailer.

Signage: fabric pop-up, stretch tension displays, hand-held signs for the new building.

Website: yourarkchurch.com, designed and built on Webflow.

Before that: the 2023 Ark Magnolia identity and its collateral, and Easter at the Ark in 2024: screens, web and social graphics, an invite card, and a door hanger.

Thank you for all the work you did. We loved it! We want to go with design option #1. We loved the colors, the fonts, and definitely the LI in the Magnolia logo.