United Way GBACC's brand is inherited, not invented—Yellowbox keeps it working at the local level, campaign after campaign.

Brand Strategy

United Way Brand Foundations

United Way GBACC's logo, colors, and identity come from United Way Worldwide's national brand system. Yellowbox keeps that system working at the local level—building GBACC's own logo lockups, then leading its local rollout of United Way Worldwide's 2024 Global Brand Refresh—the foundation every fiscal-year campaign in this house builds on.

In 2024, United Way Worldwide relaunched its brand across the entire network—a new logo, colors, typography, and graphic system informed by research spanning 16 countries—and gave more than 300 local affiliates, GBACC included, a hard public-launch date of October 2024. Yellowbox worked directly from United Way Worldwide's own early-adopter rollout materials to get GBACC's local logo and collateral compliant ahead of that date, and has kept producing GBACC's brand-compliant local pieces—annual reports, ads, banners, letterhead—ever since, folding that production line into each fiscal-year campaign's own folder rather than running it alongside one: 2026's Annual Report, Executive Reports, trifold brochure, and presentation deck all shipped under the "80 Years More" campaign, and that October's ad cycle was commissioned explicitly in "80 Years of Impact" campaign look and feel.

The Challenge

United Way GBACC's brand isn't built once and finished—it's handed down from United Way Worldwide and updated from the top on the national office's own schedule, most recently with a full Global Brand Refresh in 2024. GBACC needed every local piece, from a fabric banner to an annual report, to stay unmistakably on-brand through each version of that national identity.

Deliverables

  • GBACC's localized two-line logo lockup—CMYK, RGB, white, black, and knockout versions
  • A dedicated Giving Tuesday logo lockup for GBACC's year-end social push
  • A custom United Way icon graphic built for GBACC's own use
  • Local rollout of United Way Worldwide's 2024 Global Brand Refresh—new colors, typography, and the Arc / Arrow / Circle graphic system—starting with a full fabric-and-flag-banner production cycle in October 2024, the first pieces built entirely inside the new system
  • An ongoing "Collateral – New Brand" production line since October 2024: board-of-directors photography, donor-facing Executive Reports templates, a 25th-anniversary 9/11 newspaper ad, and a recurring monthly print-and-digital ad cycle
  • Brand-refresh collateral built directly inside each live fiscal-year campaign's own folder—the 2026 Annual Report, Executive Reports, trifold brochure, and presentation deck all shipped as part of the "80 Years More" campaign, and October 2026's print and digital ads were commissioned explicitly in "80 Years of Impact" campaign look and feel

Let’s get outta here

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