Little Leaders, Big Futures.

Brand Strategy

Ark Kids

Ark Kids is the children's ministry of The Ark Church in Magnolia, Texas. The main brand came first; the kids brand came next, built to sit inside it. A lowercase wordmark with an arch over it, seven colors, and a set of squiggles that can hold a wall by themselves.

Two years on, the church moved into a new building and the kids brand went on the walls: two check-in walls, four room vision walls, three stretch displays, three handheld signs. Vivid cut and installed. We designed, prepped the print files, and handled the vendor.

The Challenge

The Ark Church had its main brand done and a children's ministry with no brand of its own. The kids needed an identity of their own, one that read fun, welcoming, safe, and exciting in the church's own survey words, and it had to be on the walls of a new building by August.

Deliverables

  • Sub-brand identity: wordmark with the arch, seven-color palette, type system, brand elements, and a brand style guide
  • Launch collateral: parent card, diaper bag tag, baby-hallway wallpaper, and an elementary vision wall
  • First-time visitor pack: sticker sheet, coloring sheet, postcard, and the Love like Jesus kids tee
  • Ark Kids page and video on the church website
  • New building, 2025: two check-in walls, six room vision walls (four installed), three stretch displays, three handheld check-in signs

I love our kids brand. It looks great on so many applications!

Courtney Small, The Ark Church, August 2025

Let’s get outta here

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