The Vine launched its main brand in 2025 with a children’s ministry still using it. In October the church came back for a kids brand of its own, one that would sit next to the parent and read right to a nursery parent and a fifth grader at the same time.

The deck says it in one line: “a bold, fun and dynamic style inspired in the main brand with a childlike twist.” The V stays. The wordmark gets rounder and louder, the palette moves to Lime, Grass, Sky, Cream, Tangerine, Jam and Grape, and eight icon tiles carry the rest.

Concept mockups from the identity deck and from our January 2026 post.

The signage package came with the brand in November 2025: a check-in decal, pillowcase signs, backdrops for the nursery, toddler and elementary rooms, and fabric walls. Shown as the mockups from the package and from our April post.

Sub-brand identity: wordmark, icon, seven-colour palette, type system, icon tiles, the brand identity deck and a brand guide.

Signage: check-in decal, pillowcase signs, backdrops for the nursery, toddler and elementary rooms, fabric walls.

Collateral: badges and lanyards, a flyer.