Magazine Railone-west-broadwayOne West BroadwayLaunch filmPresidio TucsonA new luxury building downtown, and a launch that needed one asset to carry it.Sell the inside first. Downtown as the opener, then the unit feature by feature.Years later it is still the overview film on the property's site.Property showcase film, stills, raw content libraryonewesttucson.com, the homepage overview videoLaunch timing, model-unit access, the amenity listfilm, launch0https://www.onewesttucson.com/BusinessDeck-ready

challenge1one-west-broadwayThe challengeA building nobody had lived in yet

One West Broadway was opening in downtown Tucson: 1-, 2-, and 3-bedroom luxury apartments on the Streetcar line, managed by Presidio Tucson. The launch needed one asset that could carry the site, the listings, and the first tours. Presidio brought us in for the video campaign.

differentiator2one-west-broadwayThe callSell the inside first

Downtown is the opener, not the story. A drone pull over the city, the sign, then the unit walked feature by feature with on-screen callouts that match the leasing page word for word: quartz counters, self-closing cabinets, the island, the walk-in closet. The film does the agent's tour before anyone books one.

player3one-west-broadwayhttps://customer-wdzgmqix5pqyq5dp.cloudflarestream.com/aaf06795bfca20d7e623de32761bae42/iframe?controls=true&autoplay=false&muted=false&loop=falseThe filmOne West Broadway

The property showcase spot, 3:15. It opened the launch and it is still the overview video on onewesttucson.com.

exhibit-run4one-west-broadwayFrom the filmFour frameshttps://customer-wdzgmqix5pqyq5dp.cloudflarestream.com/aaf06795bfca20d7e623de32761bae42/thumbnails/thumbnail.jpg?time=2s&width=1600 | Downtown Tucson, the opening pull https://customer-wdzgmqix5pqyq5dp.cloudflarestream.com/aaf06795bfca20d7e623de32761bae42/thumbnails/thumbnail.jpg?time=8s&width=1600 | The sign at 1 West Broadway https://customer-wdzgmqix5pqyq5dp.cloudflarestream.com/aaf06795bfca20d7e623de32761bae42/thumbnails/thumbnail.jpg?time=18s&width=1600 | Quartz countertops, called out on screen https://customer-wdzgmqix5pqyq5dp.cloudflarestream.com/aaf06795bfca20d7e623de32761bae42/thumbnails/thumbnail.jpg?time=40s&width=1600 | The walk-in closet

Establishing shot, the sign, a callout, the walk-in closet.

deliverables5one-west-broadwayWhat shippedWhat we made

Property showcase film, 3:15, with drone establishing and on-screen feature callouts

Stills set for the site and listings

Raw content delivery for the property's own library

credits6one-west-broadwayCreditsWho made itClient: Presidio Tucson Property: One West Broadway, Tucson Produced by: Yellowbox

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A launch film for luxury downtown living in Tucson.

Video Production

One West Broadway

One West Broadway is a 1-, 2-, and 3-bedroom community at 1 West Broadway in downtown Tucson, managed by Presidio Tucson. For the launch, Presidio hired us for the video campaign: a property showcase spot to carry the site, the listings, and the first tours, with stills and a raw content library for everything after.

Let’s get outta here