When Covenant came to us in October 2023, its message was already clear: Covenant exists for all people. We surveyed thirty-four people from the congregation, and the research set the job plainly: a brand that says the church's core, a supportive community for people of varied beliefs.
We built the mark from the church's own labyrinth. The style guide calls the icon “a simplified yet strong representation of the church’s labyrinth.” When the Outreach Committee chose that direction in February 2025, they asked for more ways in, so the icon got its entry points that spring, before the 2025 guide shipped in May.
Three pages from the research and strategy deck we delivered in January 2024: who the church says it is, the belief the brand had to carry, and the challenge we set.
The icon, the wordmark and the lockup from the 2025 style guide, and the April 2025 options that settled how the labyrinth opens.
Sky Blue, Royal Blue, Lime Green, Green, Cream and Red Rose; Superior Title for headlines and DM Sans for everything else; and the arch, circle and pill shapes the layouts are built from.
The brand applications from the style guide. All are concept mockups.
The marquee, the 4 x 8 ft vertical sign and the directional signs, made between 2025 and 2026. Shown as the previews from each package.
The pieces people take home: the business card, the visitor’s card, the 2026 pledge card, bookmarks and the general flyer.
Pieces for people walking in for the first time, shown as mockups.
Livestream slides from 2026 and the profile covers for Facebook and X.
Built on Webflow and handed over: their team edits it day to day. We host it, and our team takes the bigger changes.
Identity: research and strategy, icon, wordmark, colour palette, type system, brand elements and the 2025 brand style guide.
Stationery: letterhead, envelope and business cards.
Signage: a marquee, a 4 x 8 ft vertical sign and directional signs.
Print: the visitor’s card, pledge cards, bookmarks and flyers.
Screens and email: livestream slides, social profile graphics and email templates.
Website: covenanthouston.org, designed and built on Webflow.
