The client's correction set the name: District College, not District University. The rest of the brief was the same as Youth's, with one difference. It had to feel a few years older.
Same seal, same type, same arch. Red to pink instead of green to blue. The two ministries can share a stage and a screen and still tell you which room you are in.
The roofline, a seal that reads District College, and the wordmark in Fire. Pure Pink and Dark Skyline Blue carry the rest.
The system board and two screens. The gradient runs Fire to Pure Pink, and the hand-drawn scribble carries the College energy.
District College identity inside the Student Ministry system: roofline mark, seal, wordmark, the Fire to Pure Pink colorway; Brand Style Guide shared with District Youth.
Applications: mural, billboard, screens, phone case, cap, tee, Instagram set.
The Challenge
College students in the same church, in a room that had to read a few years older than Youth.
Deliverables
