A 30-year identity, evolved without touching what the church calls sacred.

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Trinity Church

Trinity Dallas, celebrating its 30th anniversary, came to us for a brand evolution—not a rebuild. Their logo was non-negotiable: sacred, staying exactly as it is. The work was everything around it—cleaner lockups, a refined icon, usage guidelines built to hold up across every campus. In their own words, the goal was cohesiveness: "a consistent visual identity that reflects their strong theology and legacy across all platforms and campuses."

Discovery pointed back to the church's own name—Dallas was built near the Trinity River, but the deeper meaning is the Trinity itself: Father, Son, and Holy Spirit, one God in three persons. The direction the church chose leaned traditional and timeless over trendy, with navy, silver, and a stark white added for an elevated, classic feel. The icon moved toward something more organic and handcrafted—uncircled triangles, redrawn with a grassroots feel. The tagline evolved through the process too, landing on: Building Community. Seeking God.

The Challenge

Trinity Dallas, celebrating 30 years, needed a visual identity that felt consistent and elevated across every campus and platform—without touching the existing logo their congregation held as sacred.

Deliverables

  • Logo guidelines—usage rules that kept the existing mark untouched while standardizing how it's applied
  • Cleaner lockups—refined pairings of mark, wordmark, and tagline for cross-campus consistency
  • Icon redesign—a more organic, handcrafted uncircled triangle motif
  • Color system—navy, silver, and a stark white for an elevated, classic feel
  • Tagline—finalized on Building Community. Seeking God.

Let’s get outta here

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