Resonate Kids is the children's ministry of Resonate Church. It needed its own front door inside a church brand built for adults: something a parent reads as Resonate and a six-year-old reads as theirs.
We kept the icon and gave it a softer edge, then built the rest for the kids: characters, stickers for laptops and water bottles, a beanie with pins. Fieldwork Geo for the big words, P22 Mackinac for the warm ones, Aptos for the rest.
The guide calls it a kid-friendly reinterpretation of the main brand icon. A lowercase wordmark with rounded edges. Nine colours: Baby Blue, Blue Raspberry, Tree Green, Leaf Green, Blush, Bright Tangerine, Dark Honey, Brown Stem, White Wool.
Four sticker shapes, a sticker set with the lines on it, and the characters: Jesus, three kids, and a dog. The guide says the shapes can be used as backgrounds. They are.
Twelve seconds of the stickers and the characters, from the August carousel. The only motion piece in the house.
Fieldwork Geo for the big words, P22 Mackinac for the warm ones, Aptos for the rest. Brown Stem never goes behind anything; the guide says so.
Sub-brand identity: icon, wordmark, lockups in nine colours; brand style guide (38 pp).
Brand elements: four sticker shapes, the sticker set, the character set.
Applications: billboards, city poster, A-stand, pole banners, flyers, trifold, ID card, stickers, pins, beanie, hoodie, tote, bottle, social templates.
Motion: the stickers and characters animation.
The Challenge
A children's ministry that needed its own front door inside a church brand built for adults.
Deliverables
