Resonate Kids is the children's ministry of Resonate Church. It needed its own front door inside a church brand built for adults: something a parent reads as Resonate and a six-year-old reads as theirs.
We kept the icon and gave it a softer edge, then built the rest for the kids: characters, stickers for laptops and water bottles, a beanie with pins. Fieldwork Geo for the big words, P22 Mackinac for the warm ones, Aptos for the rest.
The guide calls it a kid-friendly reinterpretation of the main brand icon. A lowercase wordmark with rounded edges. Nine colors: Baby Blue, Blue Raspberry, Tree Green, Leaf Green, Blush, Bright Tangerine, Dark Honey, Brown Stem, White Wool.
Four sticker shapes, a sticker set with the lines on it, and the characters: Jesus, three kids, and a dog. The guide says the shapes can be used as backgrounds. They are.
The sticker and character set, animated—the same brand elements that live on a beanie or a bottle, built to move on the screens kids actually watch.
Fieldwork Geo for the big words, P22 Mackinac for the warm ones, Aptos for the rest. Brown Stem never goes behind anything; the guide says so.
Sub-brand identity: icon, wordmark, lockups in nine colors, and a full brand style guide.
Brand elements: four sticker shapes, the sticker set, the character set.
Applications: billboards, city poster, A-stand, pole banners, flyers, trifold, ID card, stickers, pins, beanie, hoodie, tote, bottle, social templates.
