The church was ten years old and asking its people for a two-year commitment. Savannah Montgomery's brief in October 2021 asked for a microsite, a digital booklet, and commitment cards, with the site live by January 30. The content arrived December 8. The booklet ran forty pages. Pastor Aaron Graham stepped in on the copy in the last week.
One image carried the whole campaign: the Milky Way over the Mall, the Washington Monument at the center, and MULTIPLY in Integral CF Heavy across it. Teal for the word, salmon for the accent. Everything else, from the lower thirds to the prayer card, is a crop of that sky.
A wordmark and a verse. Acts 9:31, it multiplied, is the whole idea, and it went on the cover, the screens, and the socials.
Forty pages, 8 by 8 inches: where the church had been, who it is, the vision, a two-year gift chart, and six weeks of small-group study from Grace Multiplied to Gospel Multiplied. Delivered as a print file and a digital edition.
Campaign identity: wordmark, key art, Brand Style Guide.
Devotional booklet and the 8x8 Multiply guidebook, print and digital.
Commitment cards and prayer cards for adults; commitment cards, generosity journey map, and a tee for Kids City and students.
Screen package with lower thirds; web and social package.
Multiply microsite, live January 30, 2022.
Quarterly report booklet, 2023, with the new brand revealed on the last two pages.
The Challenge
A ten-year-old church asking its people for a two-year commitment, with a microsite due by January 30 and the content arriving in December.
Deliverables
