Magazine Railfunny-how-marriage-worksFunny How Marriage WorksSub-brandMichael Jr.A campaign built on top of a personal brand, with its own course and box set to hold together.The same setup-and-punchline discipline, extended into nine physical pieces and a full course.A campaign system tight enough to survive two rounds of merchandise, still comedy-first.FHMW brand system, nine-piece box set, course-content decks, social templatesThe box set, the course, campaign social, the brand style guideA marriage course built on comedy, and a campaign name to build it aroundmichael-jrMichael Jr.creative-team, film1Sports & Entertainment
boards1funny-how-marriage-worksThe elementsThe markhttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6ab2ef0767dcf6239e348a1a_fhmw-elements-logo.jpg | Funny How Marriage Works, primary lockup
https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6ab2ef089cbc7fed1146d0b8_fhmw-elements-applied-system.jpg | The mark's type treatment, applied across the palette
type-and-colour2funny-how-marriage-worksThe elementsType and colorLinen: #FFF3E6
Prussian Blue: #103551
Soft Vermilion: #D16666
Camel: #CA9D58
Space Sparkle: #3E6375Outfit Regularhttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6ab2ef8c1490301b80e3802e_outfit-regular-400.woff2Outfit Lighthttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6ab2ef8caac1fc1aaf53a720_outfit-light-300.woff2openFunny How Marriage Works provides clarity through comedy.Two *laughs* are better than one.
exhibit-run3funny-how-marriage-workshttps://s3.amazonaws.com/webflow-prod-assets/66f43e55ceeb126d7ecd953a/6ab2d92428649a3c055b0a7b_fhmw-box-mockup-navy-assetlib.jpg | Box, navy
https://s3.amazonaws.com/webflow-prod-assets/66f43e55ceeb126d7ecd953a/6ab2e6223ed71d8786f37349_fhmw-journal-only-brandguide.jpg | Journal, cream / coral / navy
https://s3.amazonaws.com/webflow-prod-assets/66f43e55ceeb126d7ecd953a/6ab2d922e2897b06c8f9cb9b_fhmw-card-2023-front-qr.jpg | Course-access card, front
https://s3.amazonaws.com/webflow-prod-assets/66f43e55ceeb126d7ecd953a/6ab2d9233de1d58f4d4c2db4_fhmw-card-2023-back-photo.jpg | Course-access card, back
athletes-assetsAthletes & AssetsLaunchNoah LacklaunchAthletes & Assets had a platform built on real conversation—VC, real estate, NIL—and no identity built to match it.StartupMagazine Rail
church-of-whitestoneChurch of WhitestoneRebrand + webcreative-team, webOne identity for the church, Discover You, and Whitestone Kids.ChurchMagazine Rail
praxisPraxisLaunchBrian and Nicki · Wake County, NCPraxis is a new church for Wake County, named for putting faith into practice.ChurchMagazine Rail
heights-churchHeights ChurchLaunchlaunchHeights Church was about to launch, and its vision of spiritual formation needed a mark.ChurchMagazine Rail
movement-churchMovement ChurchBrand + webPastors Carey and Meghan Robinson · Laguna Hills, Orange CountyA website project that turned out to be a branding problem.ChurchMagazine Rail
build-the-churchBuild The ChurchLaunchJosh RoberieJosh Roberie came to us for a creative identity for his Build The Church mission.ChurchMagazine Rail
the-well-community-churchThe Well Community ChurchBrand + webArgyle, TXTen years in, The Well serves every age and background. Its brand had to resonate wider.ChurchMagazine Rail
resurrection-churchResurrection ChurchBrand + webResurrection has served military families for nearly five decades. Its image needed new life.ChurchMagazine Rail
trueworks-branded-houseTrueWorks (Branded House)Branded housebranded-houseTrueWorks had a core identity to build and two sub-brands, Teaches and Ventures, to align with it.BusinessMagazine Rail
zukunftZukunftRebrandMexicoWeeks after the identity shipped, the company took a new name.BusinessMagazine Rail
flores-lawFlores LawBrand + filmHouston, TXA Houston attorney whose brief listed Batman, Nike, and Apple under liked, and “most midmarket law firms” under not liked.BusinessMagazine Rail
christian-counseling-centersChristian Counseling CentersBrand + webPeople couldn't find the right therapist without a maze of clicks.NonprofitMagazine Rail
calgary-life-churchCalgary Life ChurchBrand + kidsCalgary, ABCalgary Life’s brand guide was “just the colours we use.”ChurchMagazine Rail
transformation-churchTransformation ChurchWebsiteKnoxville, TNTransformation Church, our brand client since 2021, came back for the website.ChurchMagazine Rail
auroraAuroraAuthor launchA finished manuscript, a launch date, and no brand, site or store.BusinessMagazine Rail
the-leagueA Gym For EverybodyCampaignThe Leaguefilm, campaignThe League's own name was getting lost behind its own campaign line.BusinessMagazine Rail
connektiveConnektiveBrand & productNolan Graham, FounderlaunchA manufactured product, and no identity to match it.BusinessMagazine Rail
uplift-202Uplift 202Sub-brand + websiteWashington, D.C.branded-house, webA new Focus DC sub-ministry, asking for branding.NonprofitMagazine Rail
brothers-in-arms-celebrity-golf-tournamentBrothers in Arms Celebrity Golf TournamentTournament dayRelevent Worldwide for Brothers in ArmsA charity golf tournament with a celebrity field and a lot happening at once.Sports & EntertainmentMagazine Rail
forest-park-churchForest Park ChurchBrand + environmentJoplin, MO0branded-houseForest Park Church is nearly two hundred years old and a multi-campus family of churches around Joplin.ChurchMagazine Rail
michael-jrMichael Jr.Personal brand0creative-team, filmOne brand for the laugh and for the message behind it.Sports & EntertainmentMagazine Rail
the-ark-churchThe Ark ChurchBrand evolution + webMagnolia, Texas0branded-houseTwo years in, the church had outgrown its launch brand.ChurchMagazine Rail
baptist-church-of-the-covenantBaptist Church of the CovenantBrand identity + webBirmingham, Alabama0creative-teamA church where all are welcome, with a look that said nothing of the kind.ChurchMagazine Rail
harvester-churchHarvester ChurchRebrand0creative-teamA fifteen-year-old look the church had outgrown.ChurchMagazine Rail
the-abode-churchThe Abode ChurchChurch plantHorizon West, Orlando0branded-house, launchA church with no name, no identity, and no gathering to point to yet.ChurchMagazine Rail
one-churchOne ChurchMerger launchLansing, Michigan0launchTrinity Church and City Life Church were merging and didn’t have a name for it yet.ChurchMagazine Rail
the-district-churchThe District ChurchBrand evolutionWashington, D.C.0branded-house, creative-teamEighty nationalities, ten years in, and a brand that couldn't hold what came next.ChurchMagazine Rail
founders-baptist-churchFounders Baptist ChurchChurch brandSpring, Texas0branded-house, creative-teamA church known for faithful preaching, with an identity that hadn't kept up.ChurchMagazine Rail
resonate-churchResonate ChurchRebrandNewaygo, Michigan0branded-houseA small-town church with a big front door and an identity that didn't say so.ChurchMagazine Rail
united-way-brand-foundationsUnited Way Brand FoundationsBrand evolution0A national brand, refreshed from the top in 2024, that every local piece had to keep up with.NonprofitMagazine Rail
harris-county-sports-authority-impact-2025Harris County–Houston Sports AuthorityYear-end filmsHouston, Texas0filmHouston's sports authority wanted its 2025 told on film.Sports & EntertainmentMagazine Rail
west-lake-church-rise-upWest Lake Church · Rise UpCampaignCameron Whitley · Houston, TX0West Lake Church needed a name for a $3 million building campaign the church family would actually rally behind.ChurchMagazine Rail
one-west-broadwayOne West BroadwayLaunch filmPresidio Tucson0film, launchA new luxury building downtown, and a launch that needed one asset to carry it.BusinessMagazine Rail
probatemProbatemBrand + webNorfolk, Virginia0webFamilies meet probate in the weeks after a funeral, and many don't know where to begin.BusinessMagazine Rail
the-jonah-inheritanceThe Jonah InheritanceBrand, campaigns, webThe Jonah Inheritance0branded-house, creative-team, webA Nigerian-led medical missions nonprofit needed one brand to carry its mission to donors abroad.NonprofitMagazine Rail
fpc-kidsFPC KidsKids brandforest-park-church1branded-houseForest Park was launching a churchwide rebrand, and its kids program needed a brand of its own.ChurchMagazine Rail
harvester-church-for-the-oneHarvester Church: For the OneCampaignharvester-church1creative-team, campaignA citywide push that had to stay unmistakably Harvester.ChurchMagazine Rail
the-abode-kidsThe Abode KidsSub-brandHorizon West, Orlandothe-abode-church1branded-houseAn adventure for kids that never leaves the house.ChurchMagazine Rail
district-kidsDistrict KidsSub-brandWashington, D.C.the-district-church1branded-houseKids needed a room of their own inside a brand that had just been built.ChurchMagazine Rail
the-pastors-seminaryThe Pastors SeminarySub-brandSpring, Texasfounders-baptist-church1branded-houseA seminary brand with the weight of a school.ChurchMagazine Rail
resonate-kidsResonate KidsSub-brandNewaygo, Michiganresonate-church1branded-houseA kids' brand inside a grown-up one.ChurchMagazine Rail
here-comes-the-churchHere Comes The ChurchCampaignchurch-of-whitestone1creative-team, campaignA new church needed a launch campaign strong enough to fill the room on opening day.ChurchMagazine Rail
champion-your-communityChampion Your CommunityAnnual campaignunited-way-brand-foundations1creative-team, campaignUnited Way GBACC needed "Champion Your Community" to carry an entire fundraising year, not just a single ask.NonprofitMagazine Rail
ark-kidsArk KidsSub-brandMagnolia, Texasthe-ark-church1branded-houseA kids brand for a church whose main brand had just landed.ChurchMagazine Rail
funny-how-marriage-worksFunny How Marriage WorksSub-brandMichael Jr.michael-jr1creative-team, filmA campaign built on top of a personal brand, with its own course and box set to hold together.Sports & EntertainmentMagazine Rail
mens-final-four-houston-20232023 Men's Final Four, HoustonVolunteer orientationHouston, Texasharris-county-sports-authority-impact-20251filmVolunteers for a national event in Houston needed an orientation.Sports & EntertainmentMagazine Rail
blaze-festBlaze FestSub-brand · EventManhattan, New York1branded-house, launchYouth Vision's flagship summer program needed a brand before registration opened.NonprofitMagazine Rail
bcoc-grace-of-lentThe Grace of LentLent campaignBirmingham, Alabamabaptist-church-of-the-covenant1campaign,creative-teamThe first season on a brand only months old, and nothing flashy.ChurchMagazine Rail
the-remedyThe RemedySub-brandThe Jonah Inheritancethe-jonah-inheritance1branded-houseA monthly-giving community needed an identity that felt personal, not institutional.NonprofitMagazine Rail
united-for-youUnited For YouAnnual campaignunited-way-brand-foundations2creative-team, campaignA year of fundraising, with pieces added as the year went on.NonprofitMagazine Rail
district-youthDistrict YouthSub-brandWashington, D.C.the-district-church2branded-houseTeenagers needed a room that felt like theirs and still felt like home.ChurchMagazine Rail
heart-of-the-houseHeart of the HouseCampaignNewaygo, Michiganresonate-church2campaignA class with a path behind it.ChurchMagazine Rail
whitestone-youthWhitestone YouthSub-brandAustin, Texaschurch-of-whitestone2branded-houseThe third ministry in the house, and the one still without a brand of its own.ChurchMagazine Rail
growth-trackGrowth TrackSub-brandMagnolia, Texasthe-ark-church2branded-houseA four-week class launching in August, with the print due in July.ChurchMagazine Rail
bcoc-stewardshipStewardship: Embodying the VisionGiving campaignBirmingham, Alabamabaptist-church-of-the-covenant2campaign,creative-teamThe church had four values to carry into giving, and no visuals for them.ChurchMagazine Rail
college-football-playoff-houston-20242024 College Football Playoff, HoustonVolunteer orientationHouston, Texasharris-county-sports-authority-impact-20252filmVolunteers for a national championship needed an orientation they could watch.Sports & EntertainmentMagazine Rail
district-collegeDistrict CollegeSub-brandWashington, D.C.the-district-church3branded-houseCollege students in the same church, in a room that had to read older than Youth.ChurchMagazine Rail
united-for-good-galaUnited for Good GalaInaugural galaunited-way-brand-foundations3creative-team, campaign, filmUnited Way GBACC's board set June 5, 2026 for its first-ever gala—United for Good, distinct from the long-running January event—with its own presenting sponsor and a live CEO transition named right on the run-of-show.NonprofitMagazine Rail
the-ark-what-matters-mostWhat Matters Most?Launch campaignMagnolia, Texasthe-ark-church3launch,campaignLaunch Sunday was August 20, and the mailer had to land first.ChurchMagazine Rail
bcoc-starry-nightsAdvent: Starry NightsAdvent campaignBirmingham, Alabamabaptist-church-of-the-covenant3campaign,creative-teamThe church wanted all four weeks of Advent under one night sky.ChurchMagazine Rail
whitestone-householdHouseholdSub-brandAustin, Texaschurch-of-whitestone3branded-houseChurch of Whitestone's men's ministry was next in line for a sub-brand.ChurchMagazine Rail
resonate-youthResonate YouthSub-brandNewaygo, Michiganresonate-church3branded-houseStudent ministry sits in a hard spot. Too polished and it reads corporate. Too loose and it disappears into every youth group chasing the same look.ChurchMagazine Rail
district-church-musicDistrict Church MusicSub-brandWashington, D.C.the-district-church4branded-houseA music ministry that had to be its own thing and still be The District Church.ChurchMagazine Rail
bcoc-way-of-loveThe Way of LoveLent and Easter campaignBirmingham, Alabamabaptist-church-of-the-covenant4campaign,creative-teamLent was five weeks out, and the church wanted it gentle.ChurchMagazine Rail
multiplyMultiplyGenerosity campaignWashington, D.C.the-district-church5campaignA two-year generosity campaign that needed a name, a look, and a guidebook before the first Sunday.ChurchMagazine Rail
restore-campaignRestore CampaignCapital campaignThe District Church · Washington, D.C.the-district-church6campaignA capital campaign to restore a historic national memorial in Washington, D.C.ChurchMagazine Rail
creative-teamWhen we're your teamInsourcing, not outsourcing. What it looks like when a church or a company stops hiring an agency and starts having a creative team.Creative Team
filmVideo that carries the roomFrom a fifteen-second tagline piece to a documentary series. Two cuts, five locations, and a client who liked every frame.Film
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The setup was Michael Jr. The punchline: an entire campaign.
Brand Strategy
Creative Team
Web & Digital
Funny How Marriage Works
Funny How Marriage Works carries the same setup-and-punchline system built for Michael Jr.'s personal brand—into a marriage course, a Brand Style Guide, and a nine-piece box set built across two rounds of production. Still comedy-first.
