Magazine Railchampion-your-communityChampion Your CommunityAnnual campaignUnited Way GBACC needed "Champion Your Community" to carry an entire fundraising year, not just a single ask.Build one line disciplined enough to survive a concept vote, a hierarchy revision, and a live print correction.Nearly 30 finished pieces and a video spot, still in campaign rotation into 2024—and the format GBACC asked us to repeat the following year.Campaign identity, a 16-page annual report, pledge card, brochure, deck, social and screen exports, motion slides, and a primary video spotPrint, pledge cards, email, deck, social, screens, motion, videoA line, a live print deadline, and a year of fundraising to carryunited-way-brand-foundationsUnited Way Brand Foundationscreative-team, campaign1NonprofitDraft

challenge1champion-your-communityThe situationA line built to carry a full year

United Way GBACC needed "Champion Your Community" to carry its full FY2023–24 fundraising year—from a concept vote through a growing annual report, a live print correction, and a full slate of campaign collateral, not just a single ask.

differentiator2champion-your-communityThe call

The client's own notes shaped the system as it went. Kaci Pena asked to flip the line's hierarchy—"Champion Your Community" as the lead, the campaign year underneath it—and we rebuilt emphasis across every surface still in production. A print run later dropped the word "to" from the line entirely; we traced the error and got a reprint out the door. The annual report grew from a planned seven pages to sixteen, mid-preview. The system held.

image-pair3champion-your-communityThe directionConcept Op01—the direction that shippedConcept Op02—shelved, recycled for later use

Two concept boards went to the client. Concept Op01 won outright; Op02 was recycled for future events and social use rather than discarded.

spread-grid4champion-your-communityOut in the worldhttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabbe5d042468dec76b2f4c_champion-your-community-social-s2-w1600.jpg | Campaign social tile, square format https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabbe5d042468dec76b2f63_champion-your-community-social-ig-w1600.jpg | Campaign social, story format https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabbe5e76824fb1996e4c8a_champion-your-community-social-fb-w1600.jpg | Campaign social, cover format https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabbe5ec89dd0c939470851_champion-your-community-screen-nt-w1600.jpg | Campaign title screen, wide format https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabbe5ec89dd0c939470868_champion-your-community-screen-ss-w1600.jpg | Campaign title screen, full lockup https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabbe5effc603f03352a96e_champion-your-community-motion-l3-w1600.png | Lower-third motion template

deliverables5champion-your-communityWhat shipped

Campaign identity: tagline system, two concept directions, brand watermark set.

Print: 16-page Annual Report, Report Template, Pledge Card, Trifold Brochure, Focus Area Guide, Holiday Mailer.

Digital: email signature suite, EOY email template, slide deck, motion slides, lower-third template.

Social & screens: square, story, and cover social exports; campaign title screens; branded backgrounds.

Video: primary campaign spot, Days of Caring 2023 recap reel.

credits6champion-your-communityClient: United Way of Greater Baytown Area and Chambers County Campaign: Champion Your Community (FY2023–24) Contact: Kaci Pena Services: Brand Strategy · Printing Services · Video Production · Creative Team Delivered: 2023–2024 Creative Director: Pepe Operations Director: Marce Team: Yellowbox Creative

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Champion Your Community needed to carry an entire fundraising year, not just a single campaign push.

Brand Strategy

Printing Services

Video Production

Creative Team

Champion Your Community

United Way GBACC came to Yellowbox for the identity behind Champion Your Community, its FY2023–24 annual campaign. The line had to survive a concept vote, a hierarchy revision, and a live print correction—and it did, across a 16-page annual report, print collateral, social, and a video spot.

The line went through two real client revisions before it shipped: first the wording—"Champion Your Community"—then the hierarchy, when Kaci Pena asked to make it the visual lead over the calendar year instead of the other way around. A year later, GBACC came back asking for "another booklet like the Champion Your Community booklet we did last year"—the format itself had become the template.

The Challenge

Deliverables

Campaign Identity—Tagline system and two concept directions, with Concept Op01 shipped and Op02 recycled for future use
Print—16-page Annual Report, Report Template, Pledge Card, Trifold Brochure, Focus Area Guide, Holiday Mailer (card and return envelope)
Digital—Email signature suite, EOY email template, slide deck, motion slides, lower-third template
Social & Screens—Social exports (square, story, and cover formats), campaign title screens, branded backgrounds, watermark set
Video—Primary campaign spot and a Days of Caring 2023 recap reel

Let’s get outta here