Resonate Church had a real front door and no single thing to hand a new person on the way in. The church's story, a class for new believers, and the people asking how they can help were three separate things.
We treated the path in as a room in the house, not a pamphlet rack. Its own mark, its own colour, a badge with your name on it, a class for new believers, and the church's history, all under one name.
Two loops that make a heart, a serif wordmark in Fields, and a lockup that sits in Midnight. Six colours: Forest, Aquamarine, Midnight, Ocean, Lime, Creamy.
Three frames with a notch cut out of one corner, and a layout that puts Lime against Forest. Sharing Our History is the church's story; the badge and the class come from the same sheet.
A badge that asks how it can help, cups in Midnight and Ocean, cards that say A History We Call Home, and the class on a phone.
Campaign identity: icon, wordmark, lockups in six colours; brand style guide (25 pp).
Brand elements: the three frames and the layout system.
Applications: name badge, cups, cards, phone and social templates.
The Challenge
A church with a real front door and no single thing to hand a new person on the way in.
Deliverables
