Magazine Railwhitestone-youthWhitestone YouthSub-brandAustin, TexasWhitestone Kids and Discover You already had their own identities; Whitestone Youth needed a system built to the same tier, not a scaled-down version of the parent brand.WYTH, a wordplay on "with," carried Tauren Wells' own tagline pick across a billboard, a welcome guide, a service kiosk, and three merch pieces.A complete, client-approved system, logo suite through merch, still active enough that the church's own team pulled it into 2025 EOY video graphics.Identity, logo suite, style guide, applications, merchSignage, digital kiosks, apparel, EOY video graphicsTwo sibling sub-brands already livechurch-of-whitestoneChurch of Whitestonebranded-house2ChurchDraft

challengeThe challenge

Whitestone Kids and Discover You already had full identities of their own inside the Church of Whitestone house. Whitestone Youth needed to match that tier, not read as a smaller version of the parent brand, while the client kept the project moving from the top: Tauren Wells checked in on progress himself in September 2024, and the brief went out to Yellowbox's design partner the following month.

differentiatorThe call

WYTH is a wordplay on "with," the first word of Matthew 19:26. Tauren Wells picked that exact line for the tagline the same day he approved the second visual identity direction: "Both of them are fire but we like the second one most! Let's roll wit it! Could we see something that says: 'WYTH God all things are possible!'" A second line, "GOD WYTH US," came in the same message as a run-throughout phrase for future assets.

image-pairThe markThe primary lockup, in blackThe same lockup, in Volt

WHITESTONE stacked over a bold, shadowed YTH, built to read from a billboard or a hoodie tag alike. The wordmark carries seven colorways, from Volt and Lavander down to black and white, for a system flexible enough to run anywhere the ministry needs it.

image-pairThe elementsThe gradient band, coral into greenWYTH, standing on its own

A blob-shaped gradient band, coral into green into lime, wraps the system's billboards and signage. The four-letter WYTH mark works as its own badge, separate from the full "Whitestone Youth" lockup, wherever the wordmark is too much.

Whitestone Youth gradient band, coral into green

spread-gridOut in the worldhttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabd06ca46ee5a9e3fd39f7_wyth004-w1600.jpg | Check-in this way, parking that way, on the A-frame sign https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabd06cefb654b702940f28_wyth005-w1600.jpg | The Welcome Guide booklet, with the ministry's own QR code and handle printed on the cover https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabd06c825b29c12438714e_wyth001-w1600.jpg | "Together We Rise," scaled up for the building wrap https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabd06df71b416f0fc40e97_wyth013-w1600.jpg | The same line, timed to the 10 and 11 a.m. Sunday services, on the lobby kiosk https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabd06dcc7899a85eaa8e91_wyth010-w1600.jpg | "Shape Your Destiny," the billboard's second line

boardsIn handhttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabd06e5bfbf8d73c5bc045_wyth-tshirt-w1600.jpg | "WYTH God all things are possible," front and back, on the tee https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabd06e8bfd0241ec670ea9_wyth-hoodie-w1600.jpg | "The Youth Are More / Together We Rise," on the hoodie https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabd06f1521590d80c6123f_wyth-snapback-w1600.jpg | Whitestone YTH, embroidered on the snapback

textThe lines

WYTH God all things are possible, printed on the tee and the tote. Together We Rise. The Youth Are More. Shape Your Destiny. Tauren Wells' second line, "GOD WYTH US," hasn't turned up on a finished piece yet; he pitched it in the same message as a phrase meant to run throughout the brand.

deliverablesWhat shipped

Identity — the WYTH wordmark, icon marks, and a full logo suite in RGB and CMYK, across seven colorways.

Style Guide — logo use, color, typography, and photography.

Applications — billboard, wayfinding signage, a welcome guide booklet, and a service-time kiosk screen.

Merch — T-shirt, hoodie, and snapback cap, sent for client review in January 2025.

type-and-colourType and colorFaces per WYTH_BrandStyleGuide.pdf pp 16-18: Mongoose Bold (Primary Display, Adobe Fonts), The Youngest Regular (Accent Display, Adobe Fonts), Runda (Body Copy, Adobe Fonts). Hex from p11. Specimen image pulled directly from guide pp 16-18.Volt: #DCFF85 Lavander: #BA79DB Neon Orange: #FF8202 Vibrant Blue: #41B7FF Muted Black: #000107 Deep Green: #253E29Mongoose BoldRundalicensedThe student ministry of Church of Whitestone.WYTH GOD ALL THINGS *Are Possible!*The Youngest

spread-grid10whitestone-youthThe typehttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabf2cd74a3d1f3b950bee6_wyth-type-mongoose-w1600.jpg | Mongoose Bold, the primary display face https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabf2ceb3f6ba9a4d856a60_wyth-type-youngest-w1600.jpg | The Youngest, the accent display face https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aabf2cf33f932bd7341a2af_wyth-type-runda-w1600.jpg | Runda, the body copy face

credits11whitestone-youthClient: Church of Whitestone Ministry: Whitestone Youth Location: Austin, Texas Director: Kevin Creative Director: Pepe Operations Director: Marce Project Manager: Roberto Services: Brand Strategy Approved: November 22, 2024 (style guide) · January 31, 2025 (merch)

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WYTH God all things are possible, on the tee

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WYTH: the youth brand that says "with" without spelling it out.

Brand Strategy

Whitestone Youth

Whitestone Youth is the student ministry brand for Church of Whitestone in Austin, Texas, built from moodboards through a client deck, a full logo suite, a Brand Style Guide, and three shipped merch pieces. The name reads as a straight abbreviation until you say it out loud: WYTH, the first sound of "with," the word Tauren Wells built the tagline around.

The moodboards came down to two options; the client picked the first one and moved to creative direction. The visual identity stage brought its own two-way choice, and Tauren Wells picked the second the same day he asked for a line that said "WYTH God all things are possible." A second phrase, "GOD WYTH US," came in the same message as a run-throughout line for future assets. The system carries across a billboard, a welcome guide booklet, wayfinding signage, and a service-time kiosk, then down to three merch pieces: a T-shirt, a hoodie, and a snapback cap, sent for client review in January 2025. By late 2025, the church's internal team was still pulling Youth Brand elements into new production, this time an EOY video spot, nearly a year after the identity shipped.

The Challenge

Whitestone Kids and Discover You already had their own identities inside the Church of Whitestone house. Whitestone Youth needed a system built to the same tier, not a smaller version of the parent brand.

Deliverables

Whitestone Youth identity: the WYTH wordmark, icon marks, and a full logo suite in RGB and CMYK, across seven colorways.
Brand Style Guide, covering logo use, color, typography, and photography.
Application mockups: billboard, wayfinding signage, a welcome guide booklet, and a service-time kiosk screen.
Three merch pieces: T-shirt, hoodie, and snapback cap, sent for client review in January 2025.

Let’s get outta here