Whitestone Kids and Discover You already had their own identities inside the Church of Whitestone house. Whitestone Youth needed a system built to the same tier, not a smaller version of the parent brand.

WYTH is a wordplay on “with,” the first word of Matthew 19:26. Tauren Wells picked that exact line for the tagline the same day he approved the second visual identity direction: “Both of them are fire but we like the second one most! Let’s roll wit it! Could we see something that says: ‘WYTH God all things are possible!’” A second line, “GOD WYTH US,” came in the same message as a run-throughout phrase for future assets.

Identity: WYTH wordmark, icon marks, and a full logo suite in RGB and CMYK, across seven colorways.

Brand Style Guide: logo use, color, typography, and photography.

Applications: billboard, wayfinding signage, a welcome guide booklet, and a service-time kiosk screen.

Merch: T-shirt, hoodie, and snapback cap, sent for client review in January 2025.