Growth Track is how The Ark moves people from a first visit to a place in the church: Vision 101, Spiritual Formation 201 and 301, Kingdom Building 401, four Sundays at 12:15 with lunch and childcare. In April 2023 the class had a name, a launch date in mid-August and no brand. Clayton's brief was one line: “no specific examples to work with on branding style so show us your best!” The print for the portable church had to be ordered the first week of July, so the kickoff moved up to May 22 and the proposals to June 27.

July 10, 2023. Courtney: “We'd like to move forward with direction #1! We like the fonts you chose.” Clayton wanted two things changed. The four class icons should build toward the Growth Track mark, step by step, so that Vision 101 starts as a plain arch and Kingdom Building 401 ends as the full leaf. And the colors should leave the main brand alone: “We are splashing the main brand throughout the building and I want Growth Track to have its own.” Two days later the olive and forest palette became Jade, Mint, Night, Cream and Orange, and the icons were rebuilt as a sequence.

The concept applications from the July 12 deck, re-rendered in jade after Clayton's call on color.

3.5 by 7.5 feet, printed by Radiant, full color on both sides after Courtney saw the option on the order form. One sign says Building Strong Lives, the other lists the four classes.

A title slide, the ad with the QR code, and one slide per class. The design team left the progress icons off the generic slides so they would not read out of context.

The 5.5 by 8.5 info card ran the Growth Track ad on the back with the church's socials. The social outlets went out with the brand assets on July 17.

Identity: the arch and leaf mark, wordmark and icon in five colorways, four class icons, the Built For pills, a Brand Style Guide.

Concepts: posters, arch card, hoodie, billboard, two story templates.

Collateral: two 3.5 by 7.5 foot stretch fabric signs, six service slides, the 5.5 by 8.5 info card ad, social outlets for Facebook, X and Instagram.

Love the concept, especially Vision 101: how that starts and where it ends up.