the-abode-churchThe Abode ChurchChurch plantHorizon West, Orlando0branded-house, launchA church with no name, no identity, and no gathering to point to yet.ChurchMagazine Rail
one-churchOne ChurchMerger launchLansing, Michigan0launchTrinity Church and City Life Church were merging and didn’t have a name for it yet.ChurchMagazine Rail
the-district-churchThe District ChurchBrand evolutionWashington, D.C.0branded-house, creative-teamEighty nationalities, ten years in, and a brand that couldn't hold what came next.ChurchMagazine Rail
founders-baptist-churchFounders Baptist ChurchChurch brandSpring, Texas0branded-house, creative-teamA church known for faithful preaching, with an identity that hadn't kept up.ChurchMagazine Rail
resonate-churchResonate ChurchRebrandNewaygo, Michigan0branded-houseA small-town church with a big front door and an identity that didn't say so.ChurchMagazine Rail
harvester-church-for-the-oneHarvester Church: For the OneCampaignharvester-church1creative-team, campaignChurch
the-abode-kidsThe Abode KidsSub-brandHorizon West, Orlandothe-abode-church1branded-houseAn adventure for kids that never leaves the house.ChurchMagazine Rail
district-kidsDistrict KidsSub-brandWashington, D.C.the-district-church1branded-houseKids needed a room of their own inside a brand that had just been built.ChurchMagazine Rail
the-pastors-seminaryThe Pastors SeminarySub-brandSpring, Texasfounders-baptist-church1branded-houseA seminary brand with the weight of a school.ChurchMagazine Rail
resonate-kidsResonate KidsSub-brandNewaygo, Michiganresonate-church1branded-houseA kids' brand inside a grown-up one.ChurchMagazine Rail
district-youthDistrict YouthSub-brandWashington, D.C.the-district-church2branded-houseTeenagers needed a room that felt like theirs and still felt like home.ChurchMagazine Rail
heart-of-the-houseHeart of the HouseCampaignNewaygo, Michiganresonate-church2campaignOne thing to hand a new person.ChurchMagazine Rail
district-collegeDistrict CollegeSub-brandWashington, D.C.the-district-church3branded-houseCollege students in the same church, in a room that had to read older than Youth.ChurchMagazine Rail
district-church-musicDistrict Church MusicSub-brandWashington, D.C.the-district-church4branded-houseA music ministry that had to be its own thing and still be The District Church.ChurchMagazine Rail
multiplyMultiplyGenerosity campaignWashington, D.C.the-district-church5campaignA two-year generosity campaign that needed a name, a look, and a guidebook before the first Sunday.ChurchMagazine Rail
creative-teamWhen we're your teamInsourcing, not outsourcing. What it looks like when a church or a company stops hiring an agency and starts having a creative team.Creative Team
filmVideo that carries the roomFrom a fifteen-second tagline piece to a documentary series. Two cuts, five locations, and a client who liked every frame.Film
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This brand package was meticulously crafted for a comedian with a mission: to guide his audience from laughter to enlightenment. 😄✨
Brand Strategy
Creative Team
Web & Digital
Video Production
Michael Jr.
Through customized typefaces, mood-bearing gradients, and iconic brand elements, we collaborated closely with the MJR team to bring this vision to life. Together, we set the stage for the next exciting chapter of Michael Jr.'s journey. 🚀🎭
Michael Jr. needed a brand that was not only approachable and lighthearted but also conveyed the deeper, more serious aspects of his work.
