A brand for a church that didn't exist yet.

Brand Strategy

Web & Digital

Launch Strategy

The Abode Church

The Abode Kids brand board: TAK lockup, mascot colorways, and six-color palette

Branding came first: YBX presented two full creative directions, shaped by direct client feedback ("I like the typography in the second option a lot"), then moved into a website build and a launch-readiness phase built around one core strategic call: for a church plant with no local reputation yet, the priority wasn't a countdown clock, it was visibility—content built to introduce Abode to Orlando before asking anyone to show up.

The family got a second front door of its own: The Abode Kids (TAK)—a smiling tent-shaped 'A' with a pennant flag, a six-color palette led by Deep Purple and Bright Orange, and its own type system—so the kids' environment reads as its own adventure ("Faith is our Greatest Adventure"; "Safe to Grow, Free to Shine") while staying unmistakably part of Abode.

The Abode Church parent logo beside The Abode Kids lockup

The Challenge

Leilani and Tanner Ming left California to plant a church in Orlando that had no name, no identity, and no community yet—just a small team of about 40, half of whom relocated with them and half gathered locally. They needed a full brand and web presence before they had a single gathering to point to.

Deliverables

  • Full brand identity system
  • The Abode Kids (TAK) sub-brand—tent mascot, six-color palette, and full logo system
  • Landing page/microsite
  • Stationery and email templates
  • 30-post social caption library and launch content grid
  • Business cards, Connect Cards, gold-foil Invite Cards, Thank-You Cards
  • Branded apparel
  • Event signage, flags, banners, pop-up tent and backdrop
  • Fundraising and giving materials
  • Custom Launch Toolkit

We really love everything about it. And we trust you guys as the creatives.

Leilani Ming, Lead Pastor, The Abode Church

Let’s get outta here

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