Magazine Railbcoc-grace-of-lentThe Grace of LentLent campaignBirmingham, AlabamaThe first season on a brand only months old, and nothing flashy.Line-drawn leaves on cream, with a burgundy title.Poster, email template, web and social graphics, bannerThe series name and its subtitlebaptist-church-of-the-covenantBaptist Church of the Covenantcampaign,creative-team1ChurchDraft

challenge1bcoc-grace-of-lentThe challengeMuted, and about grace

The Grace of Lent was the first season the church brought us after the rebrand. The request asked for something to "match our new brand - muted colors, nothing flashy." Partway through, the church swapped the subtitle to Opening Our Eyes to God's Everyday Mercy.

spread-grid2bcoc-grace-of-lentLent 2024The Grace of Lenthttps://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aba4a94af6a58a6d1dfbe72_bcoc-tgl-ig-w1600.jpg | "Opening Our Eyes to God's Everyday Mercy" — tall, for Instagram stories https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6ab1c3e16a50dd0e5cd569df_bcoc-tgl-poster-w1600.jpg | "The Grace of Lent" — 24 by 36 inches, every service through Easter https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6ab1c3e23994791a83b0bc86_bcoc-tgl-screen-w1600.jpg | "Bread for the World, Grace for All" — the first subtitle, before the church changed it https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6aba4a9643869904cc90ce72_bcoc-tgl-email-board-w1600.jpg | Lent email template, top to bottom in three columns https://cdn.prod.website-files.com/66f43e55ceeb126d7ecd953a/6ab1c3e0d68b0566eedc465e_bcoc-tgl-banner-w1600.jpg | "The Season of Lent" — an evergreen eight-by-three-foot banner, added that fall

Line-drawn leaves on cream and a burgundy title. An evergreen Season of Lent banner followed that fall.

deliverables3bcoc-grace-of-lentWhat shipped

The Grace of Lent, 2024: concept, 24-by-36 poster, web and social graphics, and an email template.

An evergreen Season of Lent banner, eight by three feet, added in fall 2024.

credits4bcoc-grace-of-lentClient: Baptist Church of the Covenant Campaign: The Grace of Lent (2024) Design: Mariela, Karol Operations Director: Marce Services: Creative Team

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Muted, and about grace.

Creative Team

The Grace of Lent

Baptist Church of the Covenant in Birmingham, Alabama, asked us for The Grace of Lent in January 2024, its first season on the brand we made in 2023. We made the concept, the poster, the web and social graphics, and an email template, then an evergreen Season of Lent banner that fall.

Let’s get outta here