A 15-year-old identity, refined without losing what the church had already built.

Brand Strategy

Printing Services

Harvester Church

A discovery-first Brand Evolution—not a rebuild, a refinement: a sharpened icon, a color system expanded around "Harvest Green," and a new type system (Gotham Book/Medium and Castoro) built to hold up across signage, screens, and print. YBX presented two full creative directions before landing on the final system, then extended the same brand into a full campaign identity—"For the One"—spanning billboard, apparel, environmental signage, and social, anchored by a set of taglines developed with the church's own team: "We are For the One." "Reach the One." "All In For The One."

The Challenge

Harvester's visual identity hadn't kept pace with the church's growth—fine detail that disappeared on digital screens, and a two-color palette that gave the creative team nowhere to go. The brand needed to catch up to who Harvester had become, without abandoning what the congregation already recognized as theirs.

Deliverables

  • Refined icon and wordmark
  • Expanded "Harvest Green" color system
  • Gotham Book/Medium and Castoro type system
  • Usable brand style guide
  • "For the One" campaign system (billboard, hoodie, street kiosk, social, video)
  • Fact Sheet, Letterhead & Envelope, Momentum Dessert brochure, Companion Guide

Timeline

October 2024 – September 2025

Let’s get outta here

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