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challenge1harvester-churchThe situationGrown past the look that used to fit.

Harvester's visual identity hadn't kept pace with the church's growth, and a name people already knew needed a look people could grow with.

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Athletes & Assets Times Square billboard

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A 15-year-old identity, refined without losing what the church had already built.

Brand Strategy

Printing Services

Harvester Church

A discovery-first Brand Evolution—not a rebuild, a refinement: a sharpened icon, a color system expanded around "Harvest Green," and a new type system (Gotham Book/Medium and Castoro) built to hold up across signage, screens, and print.

The Challenge

Harvester's visual identity hadn't kept pace with the church's growth—fine detail that disappeared on digital screens, and a two-color palette that gave the creative team nowhere to go. The brand needed to catch up to who Harvester had become, without abandoning what the congregation already recognized as theirs.

Deliverables

Refined icon and wordmark
Expanded "Harvest Green" color system
Gotham Book/Medium and Castoro type system
Usable brand style guide

Let’s get outta here