The request named the campaign, Starry Nights, and its line, Light & Wonder in the Darkness. For the mood the church wrote classic and conceptual, stars and skies throughout, and attached Van Gogh's The Starry Night as a place to start. Advent ran from November 30, a week each for hope, peace, joy, and love.
Two directions came out of the same brief. One painted the whole sky, with a gold script title. The other kept a photographic night, with serif capitals and fine gold lines.
Each week gets its own light, Dawning, Reflected, Dancing, and Radiant, and the page ends on Christmas Eve.
Concept and identity, drawn in two directions.
Screens package.
Web and social graphics.
Banner, eight by three feet.
Landing page.
