Life Point Church in San Antonio was starting a capital campaign called For Generations, with a church-wide launch on October 11, 2026. The brand had to carry one line, Changing Lives for Generations to Come, across a booklet, a stretch wall, screens and T-shirts.
The campaign is about faith passed from one generation to the next. So the monogram is blackletter, an old letterform on a new campaign, and a beam of light turns up on the screens, the poster and the cover of the Vision Guide.
The mark family from the 38-page style guide, in the campaign palette.
Layouts and pages from the style guide, where the roots texture, the light ray and the palette are set out.
The cover and three spreads from the campaign booklet.
Campaign artwork first, then four concept mockups of the brand in use.
Identity: logo family, colour palette, type and brand elements.
Style guide: 38 pages.
Print: a Vision Guide booklet, a save-the-date card, commitment cards and a poster.
Screens: a screen package and a title screen.
Signage: a stretch-fabric wall.
Apparel: T-shirts.
Kids: a logo suite, a concept board and a Commitment Card.
The children’s ministry got its own version of the brand: the same name, in Ocean, Tangerine and Grass, with ribbon doodles and stars. We made the Commitment Card for Kids Commitment Sunday on November 8, 2026.
