Connektive builds NFC tap technology and the dashboard that runs it — a way to connect people to giving, registration, and community life with one tap. The hardware and the software were real. The identity wasn't. A placeholder blue circle carried the whole company.

Strategy tested a cold blue-to-purple gradient first, then a minimalist monospace system. Both got set aside for something that had to work harder: a fuller palette — steel blue, mint green, bright yellow, vivid orange, black — built to read the same on a manufactured chip, a live dashboard, and a transit shelter ad.

The concentric mark, the palette, the pattern, the icon — the pieces the rest of the system runs on.

Gantari carries the headlines. The mark breaks down into its three forms. Then the system goes to work — on a theater screen, a business card, a phone.

NFC tap tech and a church-engagement dashboard, shipped and hosted by Yellowbox.

One finished piece in the wild. Three mockups that sold the system before it shipped.